Top Tips for Optometry Marketing Optometrists often regard marketing as advertising their practice to attract new patients through billboards, Yellow Pages and newspaper ads, and direct mail campaigns. Marketing, however, also includes any activity that promotes an optometry practice and increases income. This encompasses adding new products and services, retaining the practice’s existing share of [...]

Optometrist Marketing Are you passionate about the clinical aspects of optometry, but simply can’t bring yourself to do the optometrist marketing necessary to fill your appointment calendar? When you do make the effort to focus on marketing, are you disappointed with the results from those marketing efforts? Are you finding that: Third party insurance and [...]