Keywords and Mobile Codes

A mobile keyword is a one-word phrase that is used to identify a business, service, product, or action. Think of it as the key to identifying your business in the world of mobile marketing. Mobile keywords identify your business for mobile phone users, just like your website URL identifies your Internet presence to web visitors.

Potential customers text the identified keyword to a coded phone number to join your company’s mobile VIP list and receive additional information and offers. For example, if you text DEMO to (507) 322-3761, you will receive an automated text response that has been customized by Mobile Marketing Unlimited about our solutions and services. Your text response is customized by you for your business and can be changed at anytime. In addition to information about solutions and service, the auto text response may consist of a mobile text coupon or another incentive that is tied to the specific keyword.

Mobile Marketing Unlimited customers may create any mobile keyword within their mobile long code, and are not limited to keywords that have not been selected by other customers!

Try out the speed of our service yourself by texting mobile keyword DEMO to (507) 322-3761. Keep in mind that keywords, like website URLs, are not case-sensitive. Once you have completed texting the keyword, you will receive an instant automated response. Customers can opt out of a mobile text marketing list at any time.

Mobile Keyword Marketing ROI

Unlike traditional email marketing, mobile marketing subscriptions are controlled by the list subscribers. Subscribers are able to subscribe and unsubscribe at will. The level of customer control, as well as the budget friendly nature of text marketing and the explosion in mobile phone usage, have made mobile marketing one of the leading topics of discussion in the marketing community. Popular brands like Starbucks, Coca Cola, Budweiser and JC Penney have been at the forefront of mobile marketing campaigns. With the best return on investment for advertising dollars, mobile marketing enjoys results that far exceed those experienced by campaigns via direct mail, email marketing, and other traditional marketing channels.

Read rates as high as 97 percent, and response rates of 10 percent to 35 percent make the industry nearly possible to ignore. Mobile text marketing campaigns are also simple to administer. With mobile marketing, it is as easy to send a message to 10,000 people as it is to send a message to one individual.