Why Mobile Long Codes Don’t Come Up Short

Most people are familiar with SMS short code text messaging from voting on popularity reality shows like American Idol or Dancing with the Stars. But there is another form of text message marketing referred to as a Long Code that provides an innovative solution for most niche markets. Long codes, still in the early stages of development, overcome many of the barriers of short codes experienced by small and mid-sized businesses who want to enter the mobile marketing arena.

Long Code Benefits

When compared with short codes, just some of the benefits of long codes are:

More cost effective
Better coverage
Works with voice, fax and text
Faster return on investment (ROI
Unique!

Long Code text messaging is not as widely publicized as short code marketing, but does provide a wider variety of benefits for companies who want to leverage text messaging as a marketing tool.

Long Code text messaging, provided by Mobile Marketing Unlimited, offers solutions that any business can use to further their level of interaction with customers and prospects alike. The SMS Long Code makes it simpler to establish a strong local and global presence that is just not possible with the a short code text marketing system.

Consider that, as technology advances, voice and SMS must be utilized together. Early adopters of this technology will inevitably become market leaders. Those who do not lead will fall behind and will need to catch up quickly. SMS and voice capabilities are features that are included in the Long Code platform, so that nothing needs to be specially programmed for voice and SMS to work together.

Long codes offer numerous advantages to small and mid-sized businesses, such as:

Quick setup: Establish a mobile marketing presence in less than 24 hours, rather than the 2-3 months necessary for a dedicated short code campaign.
Save money: No leasing costs, carrier fees or long term contracts mean that your long code campaign will operate at the fraction of the cost of a short code campaign.
Widest coverage: Anyone with the ability to send and receive text messages can use a long code. No special permission needs to be obtained from carriers.
Fastest throughput: Send a message each second (3600 per hour) with one single long code. Need even faster delivery? Pool multiple long codes.

Contact Mobile Marketing Unlimited today to understand how your company can benefit from Long Code text messaging, and sign up for your free mobile marketing trial today.