Mobile Marketing Solutions

The need for businesses to “go mobile” is not a secret anymore. As the world of mobile devices such as smartphones and tablet PCs continues to grow, so does the need to reach those potential clients or customers.

Here are some interesting facts:

Cell phone usage and popularity is growing eight times faster than the explosion of computer desk top usage in the early 1990s.

According to the Nielsen Company, the total mobile universe is up to 105 million unique users, a 41 percent increase in one year.

51% of consumers are more likely to purchase from retailers that have mobile enabled websites.

As mobile phone usage continues to explode, it’s increasingly important to make sure you’re providing your mobile web visitors with the best experience you can. (In one study, 11% of users expressed being so frustrated with a mobile transaction that they’ve screamed at their device and 23% have reported cursing at their phones. Don’t let that be your site!!)

Mobile Marketing Unlimited provides businesses of all sizes with a way of communicating with customers via a combination of text messaging and the mobile web. Increase your sales and bottom line by using mobile marketing to increase your level of interaction with your customers.

Any time.

Any place.

Mobile Text Message Marketing

A mobile text message loyalty program can deliver exclusive offers to your potential customers that bypasses their email inboxes. Text messages are opened over 90% of the time within a few hours, and can link back to your mobile website for additional information. In fact, a “low-tech” SMS campaign is the best way to target customers with a time-sensitive special offer or deal. We can help you to leverage your text marketing campaigns to enhance existing offline marketing strategies and increase customer response rates.

Mobile-Enabled Website

An optimized, focused mobile website allows customers to explore your products and services when it matters most to them, no matter where they are! The most important thing to remember with mobile websites is that less is more. Your mobile website needs to summarize those goods and services that specifically pertain to the needs of a mobile user.

Website Development

If your website does not perform well in search engines, it is time to consider an overhaul to enhance the performance of on-site Search Engine Optimization (SEO). An attractive, professional-looking site does not necessarily mean that the design is easy for search engines to access. Having a search engine friendly website means that your site will be indexed properly by search engines, and found by potential customers.

Mobile Smartphone App

Within the next five years, smartphone use in the United States is expected to double as functionality improves, processors become faster, and apps increase. That equates to about two-thirds of United States residents owning a smartphone. Apps can include special offers, events, interactive maps, informational photos and videos, or a tour of your place of business. For example, a town visitor’s bureau can feature an app for self-guided art or historical tours, family fun spots, featured restaurant tours, etc.

QR Codes

QR Codes, short for Quick Response Codes, are a type of two-dimensional matrix barcode that is readable by barcode readers and camera mobile phones. QR codes are used to display text to a mobile device user, add vCard contact information to a user device, compose emails or text messages. QR Codes may be generated and printed by QR code generating websites. QR Codes are used by business applications in a variety of ways. They can be placed next to each product on a web site to easily transfer the information to a user cell phone. QR Codes may be added to print advertising, posters, invitations, flyers, websites, TV ads, and contain product details, contact details, offer details, event details, coupons, Twitter or Facebook IDs, or URLs.

Local SEO

When prospective customers search for an attorney, realtor, hair salon, accountant, etc., they want to access a listing of service providers in their local community or vicinity. Particularly when they are “on the go.” As a result, search engines provide geographically relevant results towards the top of each designated local listing that displays business locations and contact information. As a small business owner, it is critical to be listed in the “maps” area on each search engine. Mobile Marketing Unlimited specializes in local map optimization for small businesses on all three major search engines: Google, Yahoo! and Bing.

Integrated Marketing Solutions

Mobile marketing, in conjunction with online SEO and traditional media campaign methods, is a powerful promotional medium. Mobile Marketing Unlimited educates clients about the best proven promotional strategies for their specific niche, and helps organizations to create a marketing strategy based on the different requirements of their business.

Your business may be attempting to reach new customers using a variety of methods: newspaper, direct mail, radio, events, signage, flyers, networking, word of mouth, search engines and email are just some of the possibilities. When prospective clients hear or see your company’s message, they may very well ignore it or forget it simply because it is bad timing. When you insert a mobile ‘call to action’ of ‘DEMO’ to (507) 322-3761 in the midst of ‘traditional’ advertising methods, it provides potential customers with a quick and easy way to interact with your company.

That is the key to what makes mobile marketing an outstanding lead generation tool.

If prospective customers are interested, they can immediately engage when they see or hear the promotion. Once engaged with text messaging, they are entered into your company’s mobile lead database as having given you permission to receive additional information. Each marketing promotion distributed to the lead database will convert a percentage of those leads into new or return buyers.

And how much did that new buyer cost? Say it took you seven messages before the customer made a purchase, and the average cost of a transmission is 7 cents. 7 messages x $.07 = $.49. 49 cents for a new customer who we can then turn into a loyal repeat customer.

Say your new customer tends to visit every two weeks or once a month. By providing special VIP deals and discounts to your existing customer base two or four times a month, or friendly reminders of special events and promotions, statistics show that this additional communication will trigger additional interactions and purchases throughout the course of the year.

Mobile Marketing Unlimited provides a range of services that work together to propel you to the top of the search engines, reach more prospective customers, and increase customer loyalty:

Contact us today to learn specifically how we can help you leverage your marketing dollars and take your business to the next level!